SOKCURL

Sleep tight. Wake wavy.Founded in 2025 and based in Utah, Sokcurl brings effortless curls without the heat.

The visual identity is feminine, bold, and a touch flirty. A hand-drawn logo full of movement captures the flow of tousled hair, while the logomark—a single tendril curled into an “S”—anchors the brand. Curves and twists replace rigid lines, creating a playful yet refined feel, elevated through carefully considered print finishes.